Team
David Griffin
CEO
David is an experienced executive who oversees product development, strategic partnerships, and B2B sales. He’s also an adviser to healthcare, fitness, and wellness businesses. He has helped raise over $100 million in small business capital across 60+ transactions.
David has worked with development teams to launch 50+ products for brands that include; Freestyle USA, Bowflex, Reebok, Oxygenfit, Sportbeat, and Truestar Health, that have generated sales of $220+ million.
Sherrie Petersen
CRO
With over 30 years of experience in healthcare, health tech, and go-to-market strategy, Sherrie brings a deep understanding of what drives meaningful customer engagement and business growth. Her background spans new business development, sales and marketing, customer service, and product innovation—making her a key force behind DivvyHealth’s expansion.
Sherrie is passionate about building trusted relationships by listening first, solving real problems, and ensuring every customer interaction delivers value. Her leadership in research, startups, and product launches positions her to lead revenue strategy with both insight and impact.
Austin Fraver
CFO
Austin brings over 15 years of expertise in asset management, investment banking, and private equity to the team. He oversees the company’s financial operations, including budgeting, forecasting, financial planning, and risk management.
Austin is an experienced Investment Banker specializing in healthcare, real estate, and energy sectors. He has successfully closed over $4 billion in transactions across ECS, Merrill Lynch in the financial global markets.
Adam Bigelow
COO
Adam is a growth-oriented COO
with both broad and deep expertise in strategy, monetization, revenue operations, product management, and technology. Adam obsesses over creating impact quickly, sustainably, and at scale. He has a track record of consistently inspiring and building operational processes and high-performance teams.
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He has developed internal platforms
and processes for both startups and global corporations with annual revenues ranging from $4M to $30M.
Jerry Fink
CMO
Jerry is a KPI + ROI driven strategic and analytical marketing executive with a history of working and succeeding in the MedTech industry. His experience using marketing, technology, and product levers has driven profitable revenue for companies within many industries.
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His 20+ years of expertise in the development and execution of strategic B2B and B2C marketing strategies and campaigns have delivered consistent brand messaging and quantifiable results