My journey began with a struggle familiar to millions — finding affordable healthcare for my family. As a businessman, husband, and father, it was a humbling experience. I vividly remember a pivotal conversation with my wife. She said, "We help so many people become their very best in health and business — why can’t we find our healthcare?" Her words struck a chord, and I realized that countless households across America were grappling with the same challenge. That moment ignited my mission to create a better way — to revolutionize healthcare by making it accessible, affordable, and centered on self-care. With over 30 years of product development experience in fitness, health, and wellness, I combined my industry insights with a deep dive into healthcare, pharmacy services, and health insurance. Leveraging my business connections and resources, I set out to solve a problem affecting millions of Americans. Founding The Value Company was a bold step toward this vision. I wanted to build more than just another healthcare plan — I wanted to create a cost-effective solution that empowered people to take control of their health. One of the first lessons I learned was the crucial difference between healthcare and health insurance. Too often, these terms are used interchangeably, creating confusion. Our approach separates the two, offering transparency and guiding people to embrace self care as the foundation of their healthcare journey. The first milestone was developing a comprehensive pharmacy plan — an essential building block for affordable healthcare. Navigating pharmacy services can feel like solving a complex, ever-shifting puzzle. Our plan had to be simple yet impactful, offering fee-free, home delivery of essential medications and instant pharmacy discounts for everyone. To make it even easier, we introduced a user-friendly pharmacy locator, helping people find the best prices and in-stock medications effortlessly. But affordability alone wasn’t enough. I discovered a heartbreaking reality: a significant number of people couldn’t access life-saving specialty medications due to their exorbitant costs. That’s why we launched an advocacy program — a lifeline for those struggling to afford critical treatments. Everyone deserves a fair shot at staying healthy, and we’re committed to making that a reality. As I delved deeper into health insurance, pharmaceuticals, and ancillary care, it became clear that the system was designed to confuse rather than assist. We needed a solution that cut through the noise — a way to connect people directly to healthcare providers, eliminating unnecessary layers and saving time, money, and stress. This is the heart of my vision: self care as the new healthcare. It’s about giving people the tools and knowledge to proactively manage their health, rather than waiting for a crisis to strike. Healthcare should empower individuals, not overwhelm them. What started as a personal mission has evolved into a collective movement, fueled by an incredible team of talented and passionate individuals. Together, we’re not just building a healthcare company — we’re creating a purpose-driven system rooted in transparency, affordability, and empowerment. Our goal is simple but bold: to provide the most affordable healthcare in America. I imagine a future where healthcare is at your fingertips — where self care becomes second nature, and every person feels confident advocating for their health. Revolutionizing healthcare starts with each of us. When we prioritize self care, we inspire others to do the same. Let’s take charge of our health — for ourselves, our families, and our communities. Take care of yourself — and together, we’ll transform lives. It starts with you.